Brand identity studio for Eos Journey, experience and retreat travel agency.
The client’s brief was to move away from the traditional concept of a package holiday agency, positioning themselves instead as a guide for genuine journeys of inner discovery. The brand curates retreats in locations of outstanding natural beauty, focusing on grounding activities, deep well-being, and spiritual rebirth.
To translate this philosophy visually, the identity revolves around two core elements:
The labyrinth: chosen as the pictogram, it serves as an ancestral symbol of humanity’s constant search and the journey toward one’s inner self;
Eos: the Greek goddess of the dawn, embodying the concept of a new beginning and spiritual awakening.
The labyrinth: chosen as the pictogram, it serves as an ancestral symbol of humanity’s constant search and the journey toward one’s inner self;
Eos: the Greek goddess of the dawn, embodying the concept of a new beginning and spiritual awakening.
Furthermore, the nod to classical mythology beautifully anchors the project’s geographical focus, subtly evoking and enriching the imagery of destinations predominantly set across the Mediterranean.
